Charmfactory create and implement digital marketing and promotions strategies for a variety of clients in the entertainment industry. Our clients range from small indie to major record labels, artist management, festival promoters, and film production companies.
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ONLINE PR
· Solicit reviews, features, interviews, news, tour previews and other coverage · Negotiate hosted content - listening parties, videos, sessions, competitions, data capture |
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ONLINE MARKETING
· Viral campaigns · Fanbase build · Brand partnerships/promotion · Digital retail marketing |
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SOCIAL NETWORKING
· Tailor made design and weekly maintenance across MySpace, Facebook and Bebo artist pages · Targeted friend-adding, replying to fans, ensuring regular blogs are posted, updating links regularly and deleting spam to ensure a clean, active, fan-friendly page · No spam posted, instead an organic but fast-growing presence across any social networking sites required · Custom made widgets · More... Charm Factory offer artists, bands and brands tailor made social networking support across MySpace, Facebook and Bebo. From basic Facebook fan pages and cutting edge Flash-based MySpace profiles to stylish Bebo profile skins, Charm Factory can create a distinctive look for all of the artist's social networking sites. At the artist's request, Charm Factory keep the social networking sites' themes, colour schemes, etc in line with each other to coincide with the artist's website, single and/or album artwork. Weekly maintenance supports artists in replying to fans, ensuring that regular blogs are posted, links are updated often, and that spam is deleted to ensure an inviting and secure page for fans to visit. In order to make fans aware of upcoming tour dates, Charm Factory specialise in carefully targeting, adding and commenting specific fans in certain areas before gigs are to take place. Targeting friend-adding can boost numbers significantly on a weekly basis. Charm Factory are very careful not to spam fans but instead create an organic and fast-growing presence across any social networking sites required by the artist. |
| CREATIVE · Website builds/maintenance · Viral tools – games, ecards, competitions · Podcasts / Webcasts · Banner Ads |
| MOBILE MARKETING · Wallpapers / screensavers / ringtones · Video & music downloads · Mobile fanclubs · Text promotions · Brand partnerships/promotion |